Ins and Outs of Launching a Brand: Avoiding Major Mistakes

  • 02/11/2018
  • 2:00 PM - 3:00 PM (PST)
  • Room N250 - LVCC (Las Vegas Convention Center)

Session Summary: Why do some brands succeed, and others fail?  Even the most well-known designer brands have gone “under” due to poor strategies and business practices.  Our speakers will share their years of experiences (both good and bad) in fashion and guide you along a path that may prepare your team and your brand for future success. 


  • Martine Melloul - Former Executive Vice President BCBG Max Azria Group
  • Mary Wilberding - Co-Founder, ONE-WORLD APPAREL INC. & President, of DKNY Jean
  • Charlie Brown - President, Karlie


  • Frances Harder - President, FASHION FOR PROFIT; Founder Fashion Business Inc., 

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